Sunday, November 27, 2016
The Modernism Movement and Commercialism
Freedom and progression of the mind was finally perpetuated with the Modernism Movement. Before the Modernism Movement, art was based on realism and was almost always fine. Writing didn't have the emotion it had had previously. This movement was a substantial one, one that brought on the greatest bookmark and work of art at that age: The Great Gatsby. Along with F. Scott Fitzgerald's work came Ernest Hemingway's and William Faulkner's, ushering in a deeper look into what actually occurred during that movement and age. The Jazz Age also was a part of the Modernism Movement, something that worked to break a cultural divide and share the meaningfulness of the black culture. This was a time to break free of previous restrains and to be more independent, which was especially for females and people of color.
The introduction of the flapper ideal for women brought upon a sense of independence and boldness for the young and newly sexual woman. Women were encouraged to embrace their new elegant and commodity hungry selves through the ever prominent and increasing commercialism of the age. Just by looking at the ads of the 1920's, the gap between the beginning of the Modernism Movement and the end of it is a significant one. Commercialism started targeting to the woman, and encouraging her improvement, as her independent actions depended on her perceived perfection. Sadly, the Modernism Movement sparked the beginning of the self hatred inducing commercialism that we see today. Ads continue to bombard us with lewd photographs and repulsive imagery and connotations, all pointing back to our worthlessness.
The potpourri of Art Deco and Surrealism brought on the freedom and independence of art, but eventually it all came too fast and too strong as women sought to find their independence through perfection. While the Modernism Movement is acclaimed for its freeing of thought, it really just entrapped the mind into a worse idea of commercialism through objectification.
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